“A successful business strategy should focus on…”

Andrés Cortijos, CEO of Confectionary Holding, the agri-foodstuffs group that owns brands such as 1880, Doña Jimena, El Lobo and Imperial Toledana, said today that a successful business strategy should focus on innovation and quality and involve the company’s human capital.

Cortijos made these comments during his participation in the “Art of leading” round-table session held as part of the economic-business forum “Lideres con estrategia”, organised by APD (the Association for Management Progress) and in which important representatives from companies such as PwC, Vodafone, Actiu, Ecisa, Blinker, and Carmencita also took part.

Cortijos believes that the best way to deal with economic uncertainty is with an innovative and transversal strategy, so as to convert challenges into business opportunities.

He used as an example the strategy of Confectionary Holdings, which over the last few years has managed to consolidate its position as one of the leading companies in the international market for Christmas sweets and chocolates. Cortijos explained that his company’s strategic plan 2016-2019 “introduces innovative ideas for quantifying the qualitative, aligning and connecting strategy, and involving and committing human capital”.

The “Art of leading” round table, chaired by Jesús Soto, the regional director of Vodafone, also included Soledad Berbegal, head of Communication and Corporate Strategy at Actiu, Enrique Peláez, CEO of Ecisa, Juan Carlos Valero, CEO of Blinker, and Jesús Navarro, Chairman of Carmencita.

The conference also included the presentation by Sandra Deltell, partner at PwC, of the report “Redefining business in a changing world”.

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