The Alicante-based food group will be participating in the food events, Gulfood in Dubai and Foodex 2017 in Tokyo, presenting its latest innovations and consolidating its position in target markets
Confectionary Holding, which channels 23% of its production into international markets, expects to close its 2016-2017 year (ends in March 2017) with a 9% increase in exports
In the year ahead, the group will be concentrating on building up its presence in its existing markets as well as on opening up new ones. Even though the US, Latin America, and Europe remain its main export markets, the company also regards Asia and the Middle East as key to future growth.
As Andrés Cortijos, Confectionary Holding’s CEO, pointed out that “the strongest demand growth in Asian markets is for our Doña Jimena brand, as a Spanish brand concept and souvenir, while in the Middle East there is strong demand for our sweets and our 1880 gourmet products”.
As part of its strategic plan, Confectionary Holding is also this year stepping up its presence at the sector’s main international events. Following its visit to ISM Cologne in January, the company is attending GULFOOD in Dubai, which ends today, and it will also be at FOODEX JAPAN (March 7-10) among other international events.
At these gatherings, the Alicante-based group will be presenting its innovative Formas 1880 line, as well as its complete Bandejas 1880 range, recently boosted by the 2016 award, Gran Premio a la Innovación y Producto.
It will also be presenting a new sweet line under the emerging non-Christmas category, the result of innovation, alliances, and diversification.
In Cortijos’s words, “it is a new project that provides applications and functionalities not yet thought of in the market, and it will also give rise to new consumers and value enhancement for this category.”