With this popular initiative, the Alicante-based company hopes to take advantage of the e-commerce boom in order to bring forward Christmas purchases. On November 25, its online store will be running various promotions, including 3×2 on Doña Jimena Dulces (Polvorones, Mini Mantecados, Hojaldres, and Roscos de Anis), 50% off the second unit of El Lobo classic nougats and praline assortments, as well as free delivery within Spain. It will also be giving away a pack of 1880 chocolate tortitas with purchases of more than 50 euros.
Confectionary Holding is upbeat ahead of the Christmas campaign, following the pick-up in consumer demand. The group expects the Christmas campaign to boost online store orders by around 15%, helped by Black Friday.
www.confectionaryholdingshop.com is the first online store belonging to a multi-brand manufacturer in the Christmas fare sector, and it has helped to make the supply of Christmas sweet goods less seasonal. More than 35% of Confectionary Holding’s online sales are abroad. But Spain remains the group’s largest market, followed by France, Italy, and the UK.
CONFECTIONARY HOLDING’S ONLINE STORE ANNOUNCES ITS NEW OFFERS FOR THE CHRISTMAS CAMPAIGN
Confectionary Holding’s online store is now offering the group’s latest new products for this Christmas campaign, such as the Jijona 1880 Nougat Tree, the Alicante 1880 Nougat Stocking, and the 1880 Chocolate with Almonds Campaign. These form part of a limited homemade edition of classic 1880 nougats, their Christmas shapes meaning that they can also be used to decorate the tree.
There are also nougat and praline assortments from El Lobo, which include three different products in the same box, so as to optimise purchases and consumption.
And last, but not least, there is Bandejas 1880, which, boosted by its 2016 Innovative Product of the Year Award, includes this year the Praline Tray as a new product.