The production of Christmas sweets that will last until December has been brought forward a few weeks by the positive expectations of the company for the next Christmas campaign that provides a significant increase in sales between 15 and 20% in the markets it operates.
On this sense, General Director of Confectionary Holding Andrés Cortijo, has determined growth plans of 15-18% in the group’s exports through access to strategic countries and clients, including more than 45 countries where company sells its products.
Cortijos, stated that: “supply chain aligned with the new profiles and purchasing motivations of consumers focussed on the generation of added value and innovation are key to the growth of the company.” In his view, the United States, Latin America and Europe remain the main import markets of nougat, while in Asian countries demand increases mainly in chocolates. Confectionary Holding production for the Christmas season will be above 4 million Kg of products, among the traditional candies, along with chocolates, bakeries, as well as the Christmas typical sweets and marzipan. Moreover, innovations of the group will be present one more year such 1880 Tray selection that in just one year is on top five of the brand sales.
Confectionary Holding also enhances for the Christmas Campaign the web www.confectionaryholding.com and on-line shop www.confectionaryholdingshop.com first multi brand web created by a Christmas sweets and nougat manufacturer.
The group will generate direct and indirect employment to over 320 people.
Thanks to the management strategy of value chain in Confectionary Holding, the Alicante food processing company has become a national and international leader in the food sector in most important events of the supply chain. Among recent entries, it is highlighted the role of Andres Cortijos as the CEO of Confectionary Holding last May at the 3rd Supply Chain Leadership Forum 2015, held in Barcelona
NOUGAT MUSEUM, AND PRODUCTION PLANTS OF ALCAUDETE AND JIJONA SHOW LIVE TO VISITORS THE PRODUCTION PROCESSES OF CHRISTMAS SWEETS AND BAKERY.
During the production seasonal campaign, Confectionary Holding, both at Nougat Musem and Jijona and Alcaudete Production Plants,will be offering visitors the chance to know live the preparation process of Christmas sweets.
In the Nougat Museum, recognized as an official museum of Valencia and integrated into the network of domestic tourism in the province of Alicante,are also available all the instruments and processes related to production of nougat and other Christmas candy along the history of nearly 300 years of the company.
Production plant of Alcaudete will offer instead, the possibility to see the flour products chocolate and truffle production processes. (http://www.donajimena.com/es/visita-nuestra-fabrica )..